Press Release


Harley-Davidson collaborates with Tuscany Motor Co. for Official 2019 F-150

CHICAGO – February 7, 2019 – Executives with Harley-Davidson™ (NYSE: HOG) and Tuscany Motor Co., a Fox Factory Holding Corp. (NASDAQ:FOXF) (“FOX”) subsidiary, today introduced the 2019 Harley-Davidson F-150 at the Chicago Auto Show. A concept of the Harley-Davidson truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee. Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit, from February 9-18.

“Motorcycle enthusiasts can once again enjoy classic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Matthew Levatich, president and CEO of Harley-Davidson, Inc. “Our design team worked closely with Tuscany to create a truck that reflects the same passion for freedom, power and American values that we pour into every Harley-Davidson product. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”

The truck has returned to Ford showrooms after a seven-year absence. The highly successful program from the past lasted from 2000 to 2012 and approximately 70,000 were sold. Today, the Harley-Davidson truck is arguably the most sought-after special edition truck ever built. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.

“Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”

Harley-Davidson fans will appreciate the motorcycle inspired components and proprietary parts that add to the aggressive look of the truck include:

• Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
• Custom tuned exhaust with H-D exclusive solid billet aluminum tips with orange accents
• Suspension lift exclusively engineered for H-D
• H-D exclusive tuned FOX performance shocks
• Power deploying lighted running boards with powder-coated rock guard trim
• Full replacement functional ram-air hood
• Painted custom fender flares
• Full replacement painted grille assembly with orange accents
• Painted fender vents with Bar & Shield badging
• Painted custom front bumper cover with skid plates
• LED light bar integrated into front bumper cover
• Harley-Davidson tailgate appliqué
• Locking ABS tonneau cover with embossed H-D bar & shield logo
• Carpet liner inside truck bed with H-D logo
• Custom leather seat covers with orange diamond pattern embroidery and H-D badging
• Accent color door panels, dash, & steering wheel trim
• Stainless Steel H-D gauges
• Billet H-D racing pedals
• H-D floor mats
• H-D door entry sills
• Distinctive H-D bar and shield badging
• Official numbered H-D center console badge

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components under Harley Davidson’s direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships Worldwide. To reserve a Harley truck today, please visit

About Harley-Davidson Motor Company (NYSE: HOG)
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

About Tuscany
Tuscany Motor Co. since 1988 is the leading provider of specialty trucks. Tuscany is the designer and manufacture of the Shelby F-150, Shelby F-150 Super Snake, FTX, BLACK OPS and TONKA brands on the F-150 and F-250. Learn more at

About Fox Factory Holding Corp. (NASDAQ: FOXF)
Headquartered in Scotts Valley, CA, Fox Factory Holding Corp. (the “Company”) designs and manufactures performance-defining ride dynamics products primarily for bicycles, on-road and off-road vehicles and trucks, side-by-side vehicles, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. The Company is a direct supplier to leading power vehicle original manufacturers (“OEMs”). Additionally, the Company supplies top bicycle OEMs and their contract manufacturers and provides aftermarket products to retailers and distributors.

FOX and Fox Factory are registered trademarks of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of the NASDAQ OMX Group, Inc. All rights reserved.

Media Contact:

Tuscany PR:
Scott Black
TimePiece PR & Marketing
(214) 520-3430