Press Releases

Harley-Davidson collaborates with Tuscany Motor Co. for Official 2019 F-150

CHICAGO – February 7, 2019 – Executives with Harley-Davidson™ (NYSE: HOG) and Tuscany Motor Co., a Fox Factory Holding Corp. (NASDAQ:FOXF) (“FOX”) subsidiary, today introduced the 2019 Harley-Davidson F-150 at the Chicago Auto Show. A concept of the Harley-Davidson truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee. Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit, from February 9-18.

“Motorcycle enthusiasts can once again enjoy classic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Matthew Levatich, president and CEO of Harley-Davidson, Inc. “Our design team worked closely with Tuscany to create a truck that reflects the same passion for freedom, power and American values that we pour into every Harley-Davidson product. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”

The truck has returned to Ford showrooms after a seven-year absence. The highly successful program from the past lasted from 2000 to 2012 and approximately 70,000 were sold. Today, the Harley-Davidson truck is arguably the most sought-after special edition truck ever built. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.

“Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”

Harley-Davidson fans will appreciate the motorcycle inspired components and proprietary parts that add to the aggressive look of the truck include:

• Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
• Custom tuned exhaust with H-D exclusive solid billet aluminum tips with orange accents
• Suspension lift exclusively engineered for H-D
• H-D exclusive tuned FOX performance shocks
• Power deploying lighted running boards with powder-coated rock guard trim
• Full replacement functional ram-air hood
• Painted custom fender flares
• Full replacement painted grille assembly with orange accents
• Painted fender vents with Bar & Shield badging
• Painted custom front bumper cover with skid plates
• LED light bar integrated into front bumper cover
• Harley-Davidson tailgate appliqué
• Locking ABS tonneau cover with embossed H-D bar & shield logo
• Carpet liner inside truck bed with H-D logo
• Custom leather seat covers with orange diamond pattern embroidery and H-D badging
• Accent color door panels, dash, & steering wheel trim
• Stainless Steel H-D gauges
• Billet H-D racing pedals
• H-D floor mats
• H-D door entry sills
• Distinctive H-D bar and shield badging
• Official numbered H-D center console badge

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components under Harley Davidson’s direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships Worldwide. To reserve a Harley truck today, please visit

About Harley-Davidson Motor Company (NYSE: HOG)
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

About Tuscany
Tuscany Motor Co. since 1988 is the leading provider of specialty trucks. Tuscany is the designer and manufacture of the Shelby F-150, Shelby F-150 Super Snake, FTX, BLACK OPS and TONKA brands on the F-150 and F-250. Learn more at

About Fox Factory Holding Corp. (NASDAQ: FOXF)
Headquartered in Scotts Valley, CA, Fox Factory Holding Corp. (the “Company”) designs and manufactures performance-defining ride dynamics products primarily for bicycles, on-road and off-road vehicles and trucks, side-by-side vehicles, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. The Company is a direct supplier to leading power vehicle original manufacturers (“OEMs”). Additionally, the Company supplies top bicycle OEMs and their contract manufacturers and provides aftermarket products to retailers and distributors.

FOX and Fox Factory are registered trademarks of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of the NASDAQ OMX Group, Inc. All rights reserved.

Media Contact:

Tuscany PR:
Scott Black
TimePiece PR & Marketing
(214) 520-3430


Harley-Davidson and Tuscany Motor Co. collaborate to forge new GM Truck

Milwaukee – Jan. 10, 2020 –Harley-Davidson Motor Company (NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson branded GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona in Quarter 1 of 2020. Only 250 Harley-Davidson branded GMC® Sierra® trucks will be available through select authorized GMC/Tuscany dealers in North America.

“Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck.”

The new pickup includes over 65 edition-specific components that make the 2020 model truck distinctly Harley-Davidson. The styling was inspired by the famous Harley-Davidson® Fat Boy® model.

“Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson, Inc. “We’re proud of the new Harley-Davidson edition GMC Sierra. It truly reflects Harley-Davidson’s passion for giving committed riders new ways to share their affinity for the brand and for riding.”

The Tuscany team begins with a GMC Sierra truck and then integrates many motorcycle-inspired components. These include Harley-Davidson branded 22” milled aluminum wheels styled and inspired by the Harley-Davidson Fatboy model, a custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips, distinctive Harley-Davidson bar and shield badging, stainless steel Harley-Davidson gauges, billet pedals, two-tone diamond stitched and perforated custom leather seating surfaces, and official numbered Harley-Davidson center console badge.

Additional edition-specific components that add to the aggressive look of the truck include, custom tuned BDS suspension lift with upgraded Fox shocks, 35” all-terrain tires, lighted power deploying running boards with unique integrated rocker trim, custom fender flares, functional fender vents, front bumper redesign with integrated LED light bar, custom design Harley-Davidson grille with Bar & Shield insert, replacement functional Harley-Davidson designed induction style hood, rear bumper redesign with custom exhaust ports, Harley-Davidson tailgate appliqué, color-matched Harley-Davidson inspired tonneau cover with debossed Harley-Davidson bar and shield logo, carpeted bed mat with Harley-Davidson logo, Harley-Davidson floor mats, Harley-Davidson door entry sills, custom accent color door, dash and steering wheel trim.

Under the arrangement, Tuscany will provide the GMC Sierra and manufacture the interior and exterior components under Harley-Davidson’s direction. The 2020 Harley-Davidson GMC will be available for delivery to the retail public at select authorized GMC dealers beginning February 2020. GMC dealers and the retail public can also reserve their vehicle by visiting or calling (817.769.4720).

About Tuscany

Tuscany Motor Co. since 1988 is the leading provider of specialty trucks.  Tuscany enjoys bailment pool status with General Motors, allowing the company to order vehicle chassis directly from the OEM.  Tuscany is one of General Motor’s largest volume producers in the personal-use luxury truck segment.    Tuscany is the designer and manufacture of the Black Ops, Badlander, ZRX Off Road, Shelby, and FTX brands.  Learn more at


About Harley-Davidson (NYSE:HOG)


HARLEY-DAVIDSON, HARLEY, FAT BOY, and the Bar & Shield logo are among the trademarks owned by H-D U.S.A., LLC. The Harley-Davidson trademarks as used on the trucks by Tuscany Motor Company are reproduced under license.

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom with an expanding range of leading-edge, distinctive, and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel.  Learn more about how Harley-Davidson is Building the Next Generation of Riders at


Media Contact:

Tuscany PR:
Scott Black
TimePiece PR & Marketing
(214) 520-3430